blogs

DMix is there to inform, to insprire, to motivate and to enage direct marketers. Dmix promotes direct marketing as a strategy. DMix is the communication platform of the bdma and talks about direct marketing in a creative and inspirational way. DMix uses traditional media as print and new media as e-mail, website, twitter, facebook and linkedin to inform, insprire, motivate and enage direct marketers. Dmix promotes direct marketing as a strategy.
Five ways to keep your clients loyal
For building the kind of enduring client relationships necessary for long-term growth, nothing replaces face-to-face contact. But these days, you’re just as likely to be doing business across the ...
Five Affordable Consumer Research Tools
Before launching a new product or entering a new market, it's always wise to gauge potential demand by getting feedback from your target audience. That usually means surveying large consumer ...
Five Affordable Consumer Research Tools
Before launching a new product or entering a new market, it's always wise to gauge potential demand by getting feedback from your target audience. That usually means surveying large consumer ...
Facebook’s New Initiative Promises to Make Cross-Platform Mobile Payments Real
At the Mobile World Congress on Monday, Facebook announced several new initiatives to battle fragmentation on the mobile web. The most intriguing may be a partnership with global wireless carriers ...
10 social media tools you should use
Social media is everywhere. It's in our homes, places of worship, schools and, of course, our businesses. Everywhere you look, people are using social media and are talking about it. And it seems ...
La consommation media des jeunes
Les media audiovisuels occupent moins de place dans la consommation media des jeunes.C’est la conclusion tirée par l’agence conseil en media Mindshare sur base d’une étude qu’elle a menée au ...
Find your fans: the cost of marketing on Facebook
With an audience of 800 million potential customers, businesses are flocking to Facebook as their go-to social media marketing platform. We examine the who, how, and how much of Facebook ...
Philippe Wallez (ING), Advertiser Personality 2011
Philippe Wallez (ING) a été élu Advertiser Personality of the Year 2011 par l’Union Belge des Annonceurs (UBA) et PUB, plate-forme de communication, de médias et de marketing de Kluwer. Selon le ...
How to become the ruler of retweets on Twitter
Almost everybody agrees that being retweeted on Twitter is like the gold standard of interestingness and influence. But how should you write tweets to maximise your number of retweets? There’s ...