DMix is there to inform, to insprire, to motivate and to enage direct marketers. Dmix promotes direct marketing as a strategy. DMix is the communication platform of the bdma and talks about direct marketing in a creative and inspirational way. DMix uses traditional media as print and new media as e-mail, website, twitter, facebook and linkedin to inform, insprire, motivate and enage direct marketers. Dmix promotes direct marketing as a strategy.